Case study - Best SEO Agency USA | Top Digital Marketing Service in USA

SEO BOSS

Case Study by SEO Bosses

SEO Agency UK: On-Page Optimization & Complete Technical SEO Success

Client: Leading E-commerce Brand in the UK
Industry: Fashion & Lifestyle
Project Duration: 6 Months
Service Provided: On-Page Optimization & Technical SEO

📌 Project Overview

When a well-known e-commerce fashion brand approached our SEO Agency in the UK, they were struggling with declining organic traffic, poor keyword rankings, and technical issues across their website. Our goal was clear: implement complete on-page and technical SEO to improve visibility, user experience, and ultimately, conversions.

🧩 Challenges

Inconsistent meta tags and duplicate content
Unoptimized product/category pages
Poor mobile usability and slow site speed
Broken internal links and crawl errors
Lack of structured data (Schema)
Weak internal linking strategy
Thin content on high-converting pages

🔍 SEO Audit & Strategy

Our team began with a comprehensive SEO audit using tools like Screaming Frog, Ahrefs, Google Search Console, and GTmetrix. We outlined a strategic roadmap broken into two core areas:

✅ On-Page SEO Optimization

Keyword Mapping: Aligned keywords to intent-focused pages using in-depth keyword research.
Meta Optimization: Rewrote all meta titles and descriptions to boost CTR and relevance.
Content Optimization: Refreshed existing content and added LSI keywords for better topical coverage.
Image SEO: Optimized image file names, alt texts, and reduced size for performance.
URL Structure: Cleaned up URLs and implemented canonical tags to resolve duplication.

✅ Technical SEO Fixes

Site Speed Optimization: Compressed resources, enabled browser caching, and used a CDN.
Mobile Optimization: Improved Core Web Vitals scores and responsive design issues.
XML Sitemap & Robots.txt: Cleaned and re-submitted to Google for better crawling.
Schema Markup: Implemented product, breadcrumb, and review schema for rich results.
Fixing Crawl Errors: Resolved 404s, redirect chains, and improved site architecture.
HTTPS & Security: Ensured secure protocols across all pages with SSL fixes.

📈 Results After 6 Months

Metric	Before	After
Organic Traffic	12,000/month	28,000/month
Avg. Page Load Time	5.1s	2.3s
Bounce Rate	62%	45%
Keyword Ranking in Top 3	12	89
Indexed Pages	2,300	2,800+
Mobile Score (PageSpeed)	58/100	89/100

🎯 Key Takeaways

A strong on-page foundation boosts both SEO and user engagement.
Technical SEO is non-negotiable for scalable organic growth.
Continuous auditing, testing, and updating are essential to stay ahead.

On Page SEO Optimization

On page SEO Optimization

Keyword Research Project Complete: Powerful Insights Delivered!

We’re excited to announce the successful completion of a recent Keyword Research Project for one of our UK-based clients in the Marketing sector.

🔍 Project Goals

The client approached us to identify high-value keywords that could improve organic visibility, drive targeted traffic, and support their long-term content strategy.

📊 What We Delivered

Our expert SEO team conducted in-depth keyword analysis using industry-leading tools like Ahrefs, SEMrush, and Google Keyword Planner. Here’s what we achieved:

✅ Niche-specific keyword list (short-tail & long-tail)
✅ Search intent mapping (Informational, Navigational, Transactional)
✅ Competitor keyword gap analysis
✅ Keyword clustering for content planning
✅ Monthly search volume & ranking difficulty metrics
✅ Local SEO keyword suggestions

🚀 The Result?

A fully customized keyword strategy tailored to the client’s goals, ready to fuel content creation, on-page optimization, and paid campaigns. The client now has a clear roadmap to rank higher and reach the right audience.