On-Page Optimization & Technical SEO

 Challenges

• Inconsistent meta tags and duplicate content

• Unoptimized product/category pages

• Poor mobile usability and slow site speed

• Broken internal links and crawl errors

• Lack of structured data (Schema)

• Weak internal linking strategy

• Thin content on high-converting pages

 SEO Audit & Strategy

Our team began with a comprehensive SEO audit using tools like Screaming Frog, Ahrefs, Google Search Console, and GTmetrix. We outlined a strategic roadmap broken into two core areas:

 On-Page SEO Optimization

• Keyword Mapping: Aligned keywords to intent-focused pages using in-depth keyword research.

• Meta Optimization: Rewrote all meta titles and descriptions to boost CTR and relevance.

• Content Optimization: Refreshed existing content and added LSI keywords for better topical coverage.

• Image SEO: Optimized image file names, alt texts, and reduced size for performance.

• URL Structure: Cleaned up URLs and implemented canonical tags to resolve duplication.

 Technical SEO Fixes

• Site Speed Optimization: Compressed resources, enabled browser caching, and used a CDN.

• Mobile Optimization: Improved Core Web Vitals scores and responsive design issues.

• XML Sitemap & Robots.txt: Cleaned and re-submitted to Google for better crawling.

• Schema Markup: Implemented product, breadcrumb, and review schema for rich results.

• Fixing Crawl Errors: Resolved 404s, redirect chains, and improved site architecture.

• HTTPS & Security: Ensured secure protocols across all pages with SSL fixes.