Keyword Research Case Study

ThriveAgency.com approached SEOBosses seeking to refine their keyword strategy, increase organic search visibility, and identify high-value keywords that could improve client acquisition and website performance.

The Challenge

ThriveAgency.com had a strong service offering but faced challenges:

1. Unorganized Keyword Portfolio – Their website targeted general SEO terms but missed high-intent, service-specific searches.
   
2. Competitive Market – Digital marketing is highly competitive in the U.S., making strategic keyword targeting essential.
   
3. Limited Data-Driven Insights – Existing content and meta tags were not optimized around data-backed keyword opportunities.
   
   

The goal was to conduct comprehensive keyword research that could guide content strategy, PPC campaigns, and website optimization.

Our Keyword Research Process

1. Competitor & Market Analysis

• Analyzed top-performing U.S. SEO & digital marketing agencies.
  
• Identified gaps and untapped keyword opportunities.
  
  

2. Extensive Keyword Discovery

• Collected over 3,000 potential keywords using Ahrefs, SEMrush, and Google Keyword Planner.
  
• Filtered based on search volume, keyword difficulty, CPC, and search intent.
  
  

3. Keyword Mapping & Prioritization

• Categorized keywords into informational, commercial, and transactional segments.
  
• Mapped keywords to ThriveAgency.com’s service pages and content hubs.
  
• Ensured keyword clustering to prevent cannibalization and maximize SERP coverage.
  
  

4. On-Page Optimization Recommendations

• Suggested meta titles, headers, and content structure aligned with high-priority keywords.
  
• Advised on internal linking and semantic content to strengthen topical authority.
  
  

5. Reporting & Actionable Insights

• Delivered a comprehensive report with priority keywords, ranking potential, and content recommendations.
  
• Provided recommendations for blog topics and service page optimization for better search visibility.