Cimalp is a UK-based outdoor clothing and gear brand competing in a crowded eCommerce market dominated by established giants. Despite offering high-quality products, their website struggled to attract consistent traffic and generate sales from organic search.
The Challenge
When Cimalp partnered with SEOBosses, they faced three critical challenges:
- Low Organic Visibility – Their site ranked for only a handful of branded keywords, missing out on high-intent search terms like “hiking jackets UK” and “outdoor gear online.”
- High Competition – Competing against industry leaders like Patagonia and The North Face made it difficult to capture attention.
- Underperforming Product Pages – While traffic trickled in, conversions were low because product pages lacked optimization, structured data, and persuasive content.
Cimalp needed a sustainable SEO strategy to stand out, grow organically, and compete with major outdoor brands.
Our Strategy & Process
We designed a comprehensive two-year SEO roadmap tailored for Cimalp’s goals:
1. Technical SEO Audit & Fixes
- Improved site speed and mobile responsiveness.
- Fixed crawl errors, duplicate content, and broken links.
- Implemented schema markup for products, reviews, and FAQs.
2. Keyword & Content Strategy
- Researched 1,200+ keywords, narrowing down to high-volume, buyer-intent terms.
- Created blog guides (e.g., “Best Waterproof Jackets for Hiking in the UK”).
- Optimized product/category descriptions with SEO-friendly yet human copy.
3. High-Authority Backlinks
- Built backlinks from outdoor blogs, gear review sites, and adventure magazines.
- Secured guest posts and product mentions to boost domain authority.
4. Conversion Optimization
- Redesigned product pages with stronger call-to-actions (CTAs).
- Added internal linking to guide users from blog posts to product pages.
- Improved site navigation for smoother user experience.
5. Ongoing SEO & Reporting
- Monthly keyword tracking & competitor analysis.
- Regular content updates to stay relevant with Google’s core updates.
Proof of Work
The screenshots showed clear evidence of consistent growth over two years, with a direct link between SEO improvements and eCommerce performance.
Results & Performance
After 24 months of SEO execution, Cimalp experienced:
- 🚀 +210% Organic Traffic Growth (from 25,000 to 77,500 monthly visitors).
- 🛒 +85% Increase in Online Sales directly from organic search.
- 📊 40+ Keywords Ranking in Top 3 including “waterproof hiking jacket UK,” “outdoor gear store online,” and “best hiking clothes UK.”
- 🌍 Stronger Brand Visibility — featured in niche blogs, outdoor forums, and shopping listings.
This growth not only boosted Cimalp’s sales but positioned them as a recognized player in the outdoor clothing space—competing with industry leaders through smart SEO.
Lessons Learned
- Niche Brands Can Win – With the right strategy, smaller outdoor brands can compete against giants by targeting niche, high-intent keywords.
- SEO is Long-Term – Results like these don’t happen overnight. A consistent 24-month roadmap was key to success.
- Content + UX + Authority = Growth – It wasn’t just rankings. Conversion-focused design, optimized product content, and backlinks worked together to drive sales.
Conclusion
Cimalp’s success story is a testament to the effectiveness of a data-driven SEO strategy. This approach significantly boosted their outdoor eCommerce brand. Ultimately, it helped them achieve a prominent position in the market.
👉 If you want to grow your eCommerce sales, dominate organic search, and scale like Cimalp, the SEOBosses team is ready to help.
📩 Get in touch today for a free SEO audit.
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